Fender Musical Instruments Corporation (FMIC) today announced the American Vintage II Series, an electric guitar and bass line celebrating Fender’s iconic models through the decades, equipped with authentic specifications and aesthetics for lovers of vintage-inspired style and sound. During the monumental musical decades of the `50s, `60s and `70s, Fender forever reshaped the sonic landscape with its innovative electric guitar and bass designs.

With Vintage-inspired trends at a high point among tastemakers and consumers, Fender doesn’t have to go far to revive the iconic models that defined decades of music. Built in Corona, Calif., this new flagship series is a testament to the lasting influence and timeless designs from one of the world’s most iconic instrument makers, including the Telecaster®, Stratocaster® and Jazzmaster® guitars and Precision Bass® and Jazz Bass® models in their celebrated, original form. Harnessing vintage-inspired style, sound and feel, the American Vintage II series elevates the playing experience for modern musicians, while maintaining the classic features that have influenced through the decades.

Here’s what’s unique about this series:

• Build to original specs, all of them
• Nitrocellulose Lacquer Finishes (where vintage accurate) that give the authentic visual aesthetic of vintage Fender guitars that will age beautifully over time.
• Vintage-Style Neck Profiles that create the playing experience, feel and sound of the classic guitar and basses celebrated from Fender’s golden age.
• Heirloom Quality Year-Specific Pickups that emulate the crystalline, warm tone that is the hallmark of Fender instruments.
• Ash and Alder Bodies are traditional Fender tone woods used from the `50s to today and provide the look and sound of classic Fender instruments.
• Vintage-Style Hardware recreates the tone and feel of Fender’s classic instruments with an authentic aesthetic.
• Vintage-Style Cases protect the instruments with traditional style.

AMERICAN VINTAGE II 1966 JAZZ BASS

The Fender® American Vintage II series presents a remarkably accurate take on the revolutionary designs that altered the course of musical history. Built with period-accurate bodies, necks and hardware, premium finishes and meticulously voiced, year-specific pickups, each instrument captures the essence of authentic Fender craftsmanship and tone.

When Don Randall at Fender Sales requested a more sophisticated, high-end bass model, the now iconic Jazz Bass® was the result. The neck was narrower at the nut, providing a faster and more effortless feel and the sleek new body style mirrored the offset contoured style of the Jazzmaster®. By 1966, evolution of the instrument reached new heights with striking new features.

The American Vintage II 1966 Jazz Bass features a comfortable “U” shape hard rock maple neck, and it plays like a dream with a 7.25” radius round-lam rosewood fingerboard and vintage tall frets. Characteristic of production in 1966, this J-Bass® is offered with white neck binding, pearl dots, two volume controls with master tone, matching painted headstock and 4-ply tortoiseshell pickguard. The 4-saddle bridge with threaded saddles, vintage-style “lollipop” tuners and Pure Vintage ‘66 Jazz Bass pickups deliver classic thump and style.

The instruments in the American Vintage II series are direct descendants of the original Fenders: designed for players with a fine appreciation for vintage Fender tone and feel and built with unmatched quality, down to the last screw. These are Fender electrics in their purest form: Fender American Vintage II, the stuff of legends.

FEATURES

• Alder Body
• Gloss Nitrocellulose Lacquer Finish
• Pure Vintage ’66 Single-Coil Jazz Bass® Pickups
• “U”-Shaped Neck Profile
• Bound Round-Lam Rosewood Fretboard with Paint Matched Headstock
• Pure Vintage ‘Lollipop’ Tuners

AMERICAN VINTAGE II 1954 PRECISION BASS

The Fender® American Vintage II series presents a remarkably accurate take on the revolutionary designs that altered the course of musical history. Built with period-accurate bodies, necks and hardware, premium finishes and meticulously voiced, year-specific pickups, each instrument captures the essence of authentic Fender craftsmanship and tone.

The Precision Bass®, the world’s first electric bass, represents one of the most important developments in music history. For the first time, bass players had access to a portable, precisely intonated, amplified instrument. As stated by the legendary Quincy Jones, the Fender bass was “…the one technological breakthrough that changed music forever.”

Although it initially shared many design cues with the Telecaster®, such as an oversized Tele® headstock, slab body and chrome control plate, by 1954, the P-Bass® had been updated with the same sweeping curves and contoured edges of the newly launched Stratocaster®. The American Vintage II 1954 Precision Bass reproduces the quintessential tone and feel of the original and is offered in two colors over ash: Vintage Blonde and 2-Color Sunburst mated to a single-ply white pickguard.

Other key features include a substantial ‘54 “C”-shape maple neck with a 7.25” radius fingerboard and vintage tall frets. The Pure Vintage 2-saddle bridge with fiber saddles, reverse open-gear tuners, finger rest and ’54 Single-Coil Precision Bass® pickup deliver classic Fender thump and style.

The instruments in the American Vintage II series are direct descendants of the original Fenders: designed for players with a fine appreciation for vintage Fender tone and feel and built with unmatched quality, down to the last screw. These are Fender electrics in their purest form: Fender American Vintage II, the stuff of legends.

FEATURES

• Ash Body
• Gloss Nitrocellulose Lacquer Finish
• Pure Vintage ’54 Single-Coil Precision® Pickup
• “C”-Shaped Neck Profile
• Pure Vintage 2-Saddle Precision Bass® with Fiber Saddles, Serialized
• Pure Vintage Reverse Open-Gear Tuners

“The iconic models in the American Vintage II Series are a near 1:1 comparison with their original predecessors. Today they are built with precise, modern manufacturing processes that weren’t available in the past,” said Justin Norvell, Executive Vice President of Product, FMIC. “These original guitars and basses have long been coveted by avid players and vintage enthusiasts around the world for their aesthetic and tone that inspired some of the greatest music and most-identifiable guitar and bass lines of all time. Whether you’re after nostalgic guitar sounds in the studio, or a vintage-style instrument that can withstand the demands of the road, the American Vintage II series harnesses the best of Fender’s legacy and craftsmanship so modern musicians can innovate today’s soundscapes.”

The fascination with vintage eras is as prominent in today’s culture as it has ever been. From classic songs re-entering the charts decades later because of TikTok, thrifting as a sport or even the obsession with mid-modern century homes, consumers are drawn to the vintage look and are constantly looking to satisfy the feeling of nostalgia. According to a study from Billboard, during the pandemic 55% of music consumers listened to music they used to listen to but haven’t heard in a while – evidence that people are seeking comfort from the past, wanting to give new life to items that were once considered old. This demand even extends to vintage instruments. To spark musical inspiration today with iconic guitars of the past, Fender’s American Vintage II Series breathes new life into a classic tool for players looking to create in today’s modern music landscape.

The American Vintage II Series pays homage to the music and cultural moments they’ve inspired, countless and ever-evolving in reach and impact. In Fender’s most robust marketing campaign to-date alongside creative agency McGarrah Jessee, the launch kicks off with ‘Music Never Dies’, a 60 second launch film featuring a tailored collage of era specific footage underpinning the powerful, burning need to create music and the impact it has on culture. Fender has the honor of featuring the poet-performer, Patti Smith, one of the most influential artists from the ‘70s punk rock movement. The film comes to life as she lends her voice and her signature Fender guitar feedback.

“If you’ve listened to popular music, chances are your favorite songs, guitar solos and punchy bass lines were played on a Fender [guitar],” said Evan Jones, FMIC CMO. “It’s impossible to count the number of artists who have used these instruments to create some of the most memorable music that has spanned the last 76 years. Built to the original specs, these American Vintage II series models demonstrate both the timelessness and relevance of the Fender brand.”

In addition, Fender has teamed up with boundary-breaking country music duo Brothers Osborne, British vocalist, guitarist, singer and songwriter James Bay, legendary British rock guitarist Jeff Beck and more to bring the series to life. Each campaign artist will be featured in a four-part video series that showcases six guitars and basses in the collection through powerful vignettes that highlight the progression, inspiration and influence vintage gear has had on music through time; these videos will include personal conversations, performances of some original songs and even some covers from each American Vintage II decade that have influenced the artists personal sound. Fans can watch highlights of how iconic Fender guitar models continue to influence artists’ music today, with models being built to every last original spec.

“If you went back to the early 50s and bought a Tele, most likely, you will pick it up and it will look and play like this [American Vintage II ‘51 Telecaster® guitar]. Fender definitely nailed it,” said T.J. and John Osborne of Brothers Osborne. “The reason why Fender guitars are great is because people played the hell out of these guitars, they were made to be played.”

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