In news that was announced on January 4th, 2020, Korg USA has acquired Aguilar Amplification. As of the first of the year, the beloved New York City company has been renamed Aguilar Musical Instruments, LLC.
Co-Founder Dave Boonshoft shared this message on Facebook on January 5th: "Big news for me and Aguilar Amplification! I'm happy to tell you that Aguilar Amplification has become part of the Korg USA family. I’m happy to have more time to devote to my new hobby, garlic farming, and to hanging out with my lovely wife Caren. In addition, I'll be working as a consultant on new product design for Aguilar. Rest assured, the same world-class company that you know and love will become an even better brand by being part of the Korg universe. We will continue to produce our products in New York City,and every current employee is staying with the company including managers Dave Avenius and Goran Stankovic. This is a new chapter of growth for Aguilar, and I'm excited to share the future with all of you, my bass playing family. Onward and Upward!"
From Korg: Korg USA announces the acquisition of Aguilar Amplification LLC, a New York City-based manufacturer of bass amplification products. As per the agreement dated Jan. 1, 2021, Korg is a direct investor in the new entity, Aguilar Musical Instruments LLC (AMI), which operates as a separate company under the Korg USA portfolio of brands.
“This is an excellent way to kick off 2021 and we are excited to add the well-respected brand of Aguilar to our portfolio,” said Joe Castronovo, President of Korg USA. “For over 25 years, Aguilar has become a name synonymous with quality. We will continue to maintain that reputation and look forward to our future collaborations."
Aguilar Amplification has earned its reputation for using superior engineering processes to make great gear for bass players. By designing and manufacturing heads, cabinets, preamps, pickups, and effects pedals, Aguilar has contributed to many aspects of the sound of the bass. The company’s products can be found on concert stages and recording studios around the world. The Aguilar team consists of bass players and engineers who approach every product with real-world musical understanding. As per the agreement, Aguilar’s talented staff will remain on board and bring their credo of ‘constant improvement’ to the Korg USA family of brands.
“This acquisition is an important step forward to help us take the brand to the next level. Partnering with Korg, one of the most reputable names in our industry, presents an opportunity to work with a world-class team focused on improving our capabilities and growing our business,” said Dave Boonshoft, co-founder of Aguilar.
Dave Avenius will stay on as managing director of AMI, and Dave Boonshoft will continue to lead product development as a consultant. Business will operate as usual and AMI’s ability to process and ship orders will remain unaffected. The factory address will stay the same, but all business correspondence should be forwarded to the new address of; Aguilar Musical Instruments LLC, 316 South Service Road, Melville, N.Y., 11747.
Learn more about the Korg USA portfolio of brands at www.korgusa.com.
For more on Aguilar: Click Here