The Inquirer: To The Future Of Bass!

Bass, synth, and studio guru Jonathan Herrera brings his unique perspective on the industry to the pages of Bass Magazine

The Inquirer: To The Future Of Bass!

Bass, synth, and studio guru Jonathan Herrera brings his unique perspective on the industry to the pages of Bass Magazine

This has been a crazy year. That our political system seems to be imploding isn’t helping, but still, I’d be complaining of my personal year’s craziness even without the backdrop of incessant governmental lunacy. I moved my entire studio. My car was totaled. A long-term relationship ended. All manner of challenges seemed to characterize my daily existence. So, it was in this context of personal and professional transition and upheval that the news arrived about the demise of our old magazine. To say I didn’t see it coming would be a lie. My tenure there was long enough to include the days when we had a large staff and would send multiple editors on days-long, all-expenses-paid trips for interviews and events — but we soon found things steadily shrinking, with staff and budgets being cut in a painfully slow attrition that was too obvious to ignore. Still, I never would have imagined that the brand I worked so hard to help cultivate and refine would be eviscerated and repurpose
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