There has never been a better time to be a guitar player—live music is back like never before and social media apps like Tik Tok provide a platform for guitarists across the globe to be heard. For Fender Musical Instruments Corporation (FMIC), that means both seasoned and new players are in need of resources and equipment to help shape their journey through this thriving landscape. After seventy-seven years of innovation and iconic craftsmanship, Fender and its portfolio of wholly-owned and licensed brands continue to emerge as the go-to brand amongst guitar players everywhere. Today, FMIC is introducing a variety of new products to its already vast catalog. These electric guitars and basses, amplifiers and accessories are emblematic of Fender’s decades-long commitment to providing players with the tools necessary to find their sound and hone their craft.    

“As players expand and diversify the space, they look for tools that push their creativity forward,” said Justin Norvell, Executive Vice President, Product at FMIC. “ As a result, this means music production and performance is also evolving. At Fender, we will always strive to push the boundaries of innovation in the new products we introduce to the market each year to serve artists’ needs at all levels. This year players will see continued investment in our digital amplifiers, garage band-inspired Gold Foil electrics and single-coil CuNiFe™ Stratocaster® pickups that will supercharge their sound.”

“At FMIC, we’re continuously ensuring new products are in the pipeline to serve the growing community of players and creators,” added Tammy Van Donk, EVP FMIC Sales. “We’re eager to partner with our global dealer community as they educate and equip their customers with FMIC’s innovative new gear.”

Introductions include the all-new Gold Foil Collection — a nod to the blues and garage rock legends of the sixties, this line of guitars synthesizes timeless design with modern day playability and versatility. This series features dazzling Telecaster® and Jazzmaster® models as well as a robust Jazz Bass®. In addition, Fender will expand the Player Plus Series with Left-Hand Models and add exciting new colorways to both the Player Plus and Player Series, as well as offering an extensive catalog of accessories including replacement necks and pickups, furthering the company’s commitment to equipping player’s everywhere with the tools necessary to personalize and finely tune.

Player Jaguar® Bass Guitar ($849.99 USD) 

When you’re ready to hit the stage and begin performing you need an instrument that’s sleek, powerful-sounding and ready for the spotlight—an instrument like the Player Jaguar Bass. The offset body and smooth playing feel give it modern appeal; the flexible pickup combination gives it a voice that’s all its own. Designed for creative bassists, the Player Jaguar Bass is ready to take the stage with you at a moment’s notice, bringing authentic Fender sound and style. 2023 NEW finish options are Player Jaguar® Bass, Maple Fingerboard, Sea Foam Green and Player Jaguar® Bass, Pau Ferro Fingerboard, Candy Apple Red.

Player Jazz Bass® & Player Jazz Bass® Left-Handed Guitar ($849.99 USD) 

With its dual single-coil pickups and smooth playing feel, the Player Jazz Bass® is an inspiring instrument with classic, elevated style and authentic Fender bass tone. Its powerful, rumbling sound is punchy and tight; a growling voice that’s matched with fast, smooth playing feel for a shot of creative inspiration. Ready for action in the studio, or on the stage, the Player Jazz Bass® can take anything you can think of—and everything you haven’t yet. Respecting our heritage while maintaining our innovative spirit, the two growling Player Series single-coil pickups are packed with legendary Fender bass tone, turned up to 11 for modern ears. Volume controls for each and a master tone control are close to hand to shape the pickups’ powerful voice so you can easily craft your sound. The “Modern C”-shaped maple neck hosts a 9.5”-radius fingerboard with 20 medium-jumbo frets that are ideal for almost any playing style, while the 4-saddle bridge is engineered for accurate intonation and easy action adjustment so you can personalize the feel to your playing style and taste. 2023 NEW finish options are Player Jazz Bass®, Pau Ferro Fingerboard, Candy Apple Red (also available in left-handed) and Player Jazz Bass®, Pau Ferro Fingerboard, Sea Foam Green.

Player Plus Precision Bass® Left-Handed ($1,149.99 USD) 

Powered by a Player Plus PJ pickup set, the Player Plus Precision Bass® delivers the punch and growl that defines Fender bass tone. A 3-band active EQ provides precise tone shaping with switchable active/passive operation for ultimate flexibility. The Player Plus Precision Bass neck is sleek, fast, and smooth thanks to its silky satin finish, comfortable rolled edges on a 12” inch radius fingerboard, and modern “C” backshape. A rock solid HiMass™ bridge provides sustain, resonance, and perfect intonation.

Player Plus Jazz Bass® V ($1,249.99 USD) 

Powered by a set of Player Plus Noiseless Jazz Bass® pickups, the Player Plus Jazz Bass® V delivers the clarity and growl that defines Fender bass tone. A 3-band active EQ affords precise tone shaping with a toggle to switch between active or passive mode for ultimate flexibility. The Player Plus Jazz Bass® V neck is sleek, fast, and smooth thanks to its silky satin finish, comfortable rolled edges on a 12” radius fingerboard, and modern “C” back-shape. A rock solid HiMass™ bridge provides sustain, resonance, and perfect intonation. 2023 NEW finish option is Player Plus Jazz Bass® V, Pau Ferro Fingerboard, Fiesta Red. 

Player Plus Jazz Bass® ($1,199.99 USD) 

Powered by a set of Player Plus Noiseless™ Jazz Bass® pickups, the Player Plus Jazz Bass® delivers the clarity and growl that defines Fender® bass tone. A 3-band active EQ affords precise tone shaping with a toggle to switch between active or passive mode for ultimate flexibility. The Player Plus Jazz Bass® neck is sleek, fast, and smooth thanks to its silky satin finish, comfortable rolled edges on a 12” radius fingerboard, and modern “C” back-shape. A rock solid HiMass™ bridge provides sustain, resonance, and perfect intonation. 2023 NEW finish option is Player Plus Jazz Bass®, Maple Fingerboard, Sienna Sunburst.

Player Plus Precision Bass® ($1,149.99 USD) 

Powered by a Player Plus PJ pickup set, the Player Plus Precision Bass® delivers the punch and growl that defines Fender bass tone. A 3-band active EQ provides precise tone shaping with switchable active/passive operation for ultimate flexibility. The Player Plus Precision Bass neck is sleek, fast, and smooth thanks to its silky satin finish, comfortable rolled edges on a 12” inch radius fingerboard, and modern “C” backshape. A rock solid HiMass™ bridge provides sustain, resonance, and perfect intonation. 2023 NEW finish option is Player Plus Precision Bass®, Maple Fingerboard, Fiesta Red.

New colors for the Player and Player Plus will be available Spring 2023

For more visit: Fender.com