Fresh from a highly anticipated return to the 2025 NAMM Show, Fender Musical Instruments Corporation (FMIC) has hit the ground running with its continued pursuit of sonic excellence, unveiling a stunning new range of instruments, amps and accessories. Every new model is conceptualized to enhance an established legacy of high-end craftsmanship, emphasizing quality and tone tailored to the evolving needs of the modern player.
This year, Fender is showing no signs of stopping, with a slate of new products that demonstrate the industry-leading features that the brand has been synonymous with for nearly eighty years. Key highlights include the Standard Series, Acoustasonic® Standard, Fender Link I/O™ Interface and the Blues Junior 30th Anniversary Amplifier, amongst others.
“2025 marks an exciting chapter for Fender as we return to the NAMM Show with a new range of products that embody our commitment to innovation and craftsmanship. We’re thrilled to reconnect with the community in this setting and showcase the next generation of instruments designed to inspire creativity and fuel musical passion,” said Justin Norvell, Executive Vice President, Product at Fender. “We constantly strive to provide forward thinking designs and unparalleled tonal adaptability with all of the guitars and amps that we release. As with every product we develop, we aim to balance tradition whilst also evolving to meet the requirements of musicians spanning various genres and playing preferences.”
“Fender’s 2025 lineup showcases a diverse range of products,” said Tammy Van Donk, Executive Vice President of Fender Sales. “We’re excited to bring our new offerings back to NAMM and engage directly with our dealers in this unique setting that NAMM provides. Designed with precision and passion, this collection delivers unmatched sound quality and playability for today’s musicians.”

STANDARD SERIES
Built to accompany players on their formative musical adventures, the Fender Standard Series delivers the approachable playability and inspiring tone that made Fender an icon of rock & roll.
Standard Series Precision Bass® ($599.99 USD) Powered by a Fender Standard pickup for versatile iconic tone and an inviting “Modern C”-shaped neck for superior playing comfort, this P Bass® truly sets the standard for the Fender experience. Offered in Candy Cola, Olympic White, Black and Three-Colour Sunburst.
Standard Series Jazz Bass® ($599.99 USD) Powered by a set of Fender Standard pickups for high-output sonic character and an inviting “Modern C”-shaped neck for superior playing comfort, this J Bass® truly sets the standard for the Fender experience. Offered in Aqua Marine Metallic, Black, Three-Colour Sunburst and Olympic White.

AMERICAN VINTAGE II SERIES
The Fender® American Vintage II series is built with period-accurate bodies, necks and hardware, premium finishes and meticulously voiced, year-specific pickups, each instrument captures the essence of authentic Fender craftsmanship and tone.
American Vintage II 1960 Precision Bass® ($2299.99 USD) Featuring a premium alder body, Pure Vintage ‘60 Split-Coil P-Bass pickup and a substantial “C” shape hard rock maple neck mated with a 7.25” radius slab rosewood fingerboard, the American Vintage II 1960 Precision Bass reproduces the quintessential tone and feel of the original. Model now offered in Olympic White.

PLAYER II LIMITED EDITION SPARKLE
Step into the spotlight and experience iconic Fender sound and style with the Player II Limited Edition Sparkle — a stage-ready guitar with contemporary updates to power your performance and inspire your playing.
Limited Edition Player II Sparkle Precision Bass® ($899.99 USD) The Player II Precision Bass radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5”-radius slab rosewood or maple fingerboard with smooth rolled edges and 20 medium jumbo frets. Player Series Alnico V Split- Coil P Bass® pickups offer sweet highs, musical mids and seismic lows that elevate any genre. An adjustable 4-saddle bridge, single-groove steel saddles and open-gear tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities. Offered in Sparkle Three-Coloured Sunburst.
Limited Edition Player II Sparkle Jazz Bass® ($899.99 USD) The Player II Jazz Bass radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5”-radius slab rosewood or maple fingerboard with smooth rolled edges and 20 medium jumbo frets. Player Series Alnico V Single-Coil J Bass® pickups offer sweet highs, growling mids and seismic lows that elevate any genre. An adjustable 4-saddle bridge, single-groove steel saddles and open-gear tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities. Offered in Sparkle Three-Coloured Sunburst.
ABOUT FENDER MUSICAL INSTRUMENTS CORPORATION:
Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC)–whose portfolio of owned and licensed brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH®, Charvel®, Bigsby® and PreSonus® – follows a player-centric approach to crafting the highest-quality instruments and digital experiences across genres. Since 2015, Fender’s digital arm has introduced a new ecosystem of products and interactive experiences to accompany players at every stage of their musical journey. This includes innovative apps and learning platforms designed to complement Fender guitars, amplifiers, effects pedals, accessories and pro-audio gear, and inspire players through an immersive musical experience. FMIC is dedicated to unlocking the power of musical expression for all players, from beginners to history-making legends. In 2021, Fender celebrated 75 years of giving artists “wings to fly,” carrying on the vision of its founder, Leo Fender, and connecting players through a shared love of music.
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