Fender Musical Instruments Corporation (FMIC) continues its 75th anniversary year with new gear personalized for every player to meet their aspirations - from new players and young guitarists starting their musical journey to enthusiasts and seasoned professionals. After welcoming more than one million players into the introduction of guitar, bass and ukulele via online learning app Fender Play® during the pandemic, interest in guitar continues to surge at an all time high. Fender is rising to the occasion, equipping players with the tools they need to fuel their musical expression
Fender today announced a slate of new products for the second half of 2021 via its latest online meeting experience for global dealers. The introductions come as a means to support a growing cohort of pandemic players, songwriters, creators on social media, beginners and, of course, loyal professional musicians while continuing to push the boundaries of innovation.
Squier® Affinity Series™ ($249.00-$299.00 USD) A superb gateway into the time-honored Fender family, the Squier® Affinity Series™ delivers legendary design and quintessential tone for today’s aspiring guitar hero. This bass lineup features player-friendly refinements such as a thin, lightweight body and a slim, comfortable “C”-shaped neck profile. Each model sports Squier® pickups and sealed die-cast tuning machines with split shaft (guitars) or vintage-style open-gear tuning machines (bass) for smooth, accurate tuning and easy restringing. These models are ready to help lay the foundation for any player at any stage. Available July 2021. Models include:
● Squier® Affinity Series™ Jaguar Bass® H ($249.00 USD, £219 GBP, €249 EUR, $549 AUD, ¥ 39,270 JPY) The Squier® Affinity Series™ Jaguar Bass® H features an easy-playing 32” medium scale length and vintage-style open-gear tuning machines. Loaded with a Squier® humbucking pickup for a fat, punchy tone. Available in Lake Placid Blue (maple fingerboard), Black (maple fingerboard) and Charcoal Frost Metallic (laurel fingerboard).
● Squier® Affinity Series™ Precision Bass® PJ ($279.00 USD, £249 GBP, €279 EUR, $599 AUD, ¥ 42,020 JPY) The Squier® Affinity Series™ Precision Bass® PJ features vintage-style open-gear tuning machines for smooth, accurate tuning. Loaded with a Squier® split single-coil P Bass® neck pickup and a single-coil J Bass® bridge pickup. Available in Lake Placid Blue (laurel fingerboard), Charcoal Frost Metallic (laurel fingerboard), Olympic White (maple fingerboard) and Black (maple fingerboard).
● Squier® Affinity Series™ Jazz Bass® ($279.00 USD) The Squier® Affinity Series™ Jazz Bass® is loaded with two Squier® single-coil J Bass® pickups for a wide variety of tones. Available in Burgundy Mist (laurel fingerboard), Charcoal Frost Metallic (laurel fingerboard), 3-Color Sunburst (maple fingerboard) and Black (maple fingerboard).
● Squier® Affinity Series™ Jazz Bass® V ($299.00 USD) This 5-string Squier® Affinity Series™ Jazz Bass® V is loaded with two Squier® single-coil J Bass® pickups for a wide variety of tones. Available in 3-Color Sunburst (laurel fingerboard) and Olympic White (maple fingerboard).
Also available as a part of the Squier® Affinity Series™ are new guitar packs which include a Squier® Affinity Series™ Stratocaster® HSS or a Squier® Affinity Series™ Precision Bass® PJ, paired with a Fender® amp and all the accessories you need to turn your affinity for music into a lifelong passion. Available July 2021. Pack options:
● Squier® Affinity Series™ Precision Bass® PJ pack ($349.00 USD) The Squier® Affinity Series™ Precision Bass® PJ pack features a Squier® Affinity Series™ Precision Bass® PJ, a Rumble™ 15 amplifier and all the accessories you need including a padded gig bag, strap and 10’ cable. The bass is loaded with a Squier® split single-coil P Bass® neck pickup and a single-coil J Bass® bridge pickup. The amp delivers 15 watts of pure Fender® bass tone and features an 8”Fender® Special Design speaker, three-band EQ, headphone jack for silent practice and an aux input jack for connecting a media device. Available in 3-Color Sunburst (laurel fingerboard) and Black (maple fingerboard).
Squier® Paranormal Series ($429.00 USD) The Paranormal Series turns fiction into reality by embracing forgotten models, taking twists and turns on familiar specs and re-imagining guitars that should have been. First released in 2020, the popular Squier® Paranormal Series led many players into the paranormal realm and this re-release will lure many more. Even with their other-worldly looks, each guitar in the series remains player friendly with a slim “C”-shape neck profile and a gloss neck finish for a slick feel. Featuring a mashup of Fender features, each instrument in this series is sure to grab the spotlight. Available October 2021. Models include:
● Squier® Paranormal Jazz Bass® ’54 ($429.00 USD) The Squier® Paranormal Jazz Bass® ’54 combines the easy playability and tonal versatility of the J Bass® with the classic looks of its older sibling, the Precision Bass® (around 1954, the P Bass® transitioned from a slab body to a contoured body). This bass has dual Fender-designed alnico single-coil pickups, a vintage-style bridge and tuning machines, dual concentric volume and tone controls and a sprawling ’50sstyle pickguard that transports the Jazz Bass® back in time. Available in 3-Color Sunburst and Black with a maple fingerboard.
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