Today Fender launched a free resource for artists looking to get their feet back on their ground esp as the music industry has changed quite drastically. It’s part of Fender’s mission to help artists on their musical journey! 

Aspiring artists in 2021 are facing uncharted waters. While music marketing used to be a straightforward relationship between artists and record labels, the pandemic gave power back to musicians through the rise of TikTok, live streaming, and cryptocurrency - all of which has shifted the landscape indefinitely.

Fender and professional musician, artist, best-selling author, and host of the New Music Business podcast, Ari Herstand have teamed up to help up-and-coming artists navigate this changing landscape. When a hit song and viral fame are more within reach than any other time in the history of music.

The Fender Artist Playbook provides a step-by-step guide for emerging artists to navigate the new frontier of music, effectively release their music and build their career on their own terms. From cracking the TikTok algorithm to leveraging alternative revenue streams, digital marketing tips, NFTs, and more, it’s a comprehensive resource for “making it” in the music business in 2021. Both Fender and Ari Herstand have similar missions to support artists on their musical journeys and this free playbook is the ultimate goodwill gesture to an entire community of creators getting back on their feet once more. 

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